About Meat & Livestock Australia
Meat & Livestock Australia, Ltd. (MLA)
undertakes a range of information, research and development, and marketing
programs designed specifically to support and enhance the Australian Red Meat Industry.
MLA’s marketing program seeks to expand consumer
awareness of the healthfulness and delicious flavor of Australian Red Meat.
MLA also endeavors to ensure that the consumer has
an adequate and abundant supply of Australian Red Meat to choose from by
working with importers, retail stores and foodservice establishments
(restaurants and caterers).
MLA’s information, research and development
programs work behind the scenes to contribute to the establishment of standards
and practices that ensure the highest level of food safety, healthfulness and
quality. When customers purchase products from Australia, they are receiving
products from one of the most stringently controlled meat industries in the
world. The company also manages strategic planning for the cattle, sheep and
While the main offices are located in Australia,
MLA has offices in major regions of the world. The North American office serves
the United States, Canada and Mexico.
MLA is funded through cattle, sheep and goat
rancher levies; joint funding from the processing and live export sectors; and,
in the research and development area, through Australian government
dollar-for-dollar matching funds.